“The Ordinary” by Deciem has to be the blockbuster brand of recent times. I call it the oxymoron of the beauty industry – named “The Ordinary” and its products are known for exceptional skincare.
All of The Ordinary products are scientifically & clinically backed, much like its sisters brands (say NIOD), the details of which may throw bouncers for the simple lay(wo)man, but makes so much sense – not to forget their more than apt pricing!
Coming back to what I intend to write about in this post today, a foundation that created oceanic ruffles ever since its announcement with 250,000 beauty crazy women waitlisting themselves to buy one and something that I managed to buy oh-so-easily (thanking my stars!) in my right shade too!
THE ORDINARY COLOURS FULL COVERAGE FOUNDATION – SHADE 2.1Y (MEDIUM, YELLOW UNDERTONES)
The Ordinary as a brand was primarily into skincare targeting specific issues before they launched their base makeup range by the name – Colours. All their products are made in Canada and are very affordably priced for their quality.
The range has four products as of now – Coverage foundation, Serum foundation, High-Adherence Silicone Primer & High-Spreadability Fluid Primer. Their website also mentions soon to be launched Matte Watercolours – I guess they are lipstick-cum-blushes.
Coverage foundation offers full coverage whereas Serum foundation offers light coverage with serum infusion. I managed to pick both and shall be talking about the former in this post as you see.
The packaging is worthy of special mention. Its a cute, little compact bottle that comes with a matte, rubberized black pump. The pump can be locked after each use making this the most compact, non-messy foundation bottle one has ever carried around!
The foundation comes in 21 shades in different undertones – Neutral, Pink, Yellow, Red, Neutral with Silver Highlights, Yellow with Gold Highlights. The shades are simply numbered starting from 1.0 (Very Fair) to 3.3 (Very Deep). There is a great chance to find a match not just with the shade but with the undertones too.
I am around NC40-42 in MAC and opted for the shade – 2.1Y (Medium with Yellow Undertones).
I put this foundation to test when I am travelling and boy! – I am impressed. I tend to go for full coverage, long staying base makeup when I am travelling and not only this foundation gave me amazing full coverage, the shade was a perfect match!
It stays put all day long looking very natural on the skin, not emphasizing my pores and also not getting cakey in the sun and sweat. I just did a little touch up with some pressed powder before heading for dinner and that’s it – I really love such work horses!
The product is creamy and one needs to work with it quickly. A well hydrated, primed skin is preferred. It doesn’t cling to or highlights dry patches on the skin, making it suitable even for normal-dry skinned gals like me.
It also managed to camouflage my dark circles quite well and I needed only less concealer each time I used it. Didn’t crease around my eyes too. But, I had some red acne flares up sometime back and it did not manage to cover the redness though.
For 6.90 USD, this foundation offers power-packed pigment, is vegan, is free from water, alcohol, soy, gluten, oil, silicone and nut and is also not tested on animals.
It is very light weight in nature and is neither mattifying nor dewy or hydrating. You need to take care of all your skin requirements before you hit this pump. Its pure base makeup aimed at offering fresh, full coverage in intended shade.
This is how it looks on me…
A winner for me in all senses! Needless to say, this is my go to foundation these days! Every beauty lover should definitely give this a shot.
Availability – The Ordinary Official Website, Cultbeauty, ZestBeauty, ASOS
The official website ships to India, but the shipping costs are quite steep (the product prices are nothing compared to it!).