Nivea 5-in-1 Pure Effect Total Face Cleanup

Hey dear ones…This review is on Nivea 5-in-1 Pure Effect Total Face Cleanup, that was launched a few months back.

Price: INR 99 for 50 ml. (Available in a bigger size too)

Shelf life: 30 months.



A sturdy white & blue plastic tube packaging with similar outer carton. The cap flip-flops.

One needs to control the product flow, since the nozzle is a little wide in diameter which also causes product spilling on the flip cap. (simply put – its messy to some extent!)

What the product claims:

How to use:

Application(as mentioned on the tube):

1. Use it as a face wash daily by gently applying to face & neck, avoiding the eye area. Rinse off thoroughly with water.

2. Apply it everyday as a scrub to moistened face by smoothly massaging in upward circles focusing on forehead, nose & chin.Rinse off to reveal clear skin.

3. Use it as a pack 2-3 times a week by lightly applying it on your face, avoiding the eye area. Leave it to dry for 3-5 minutes & Β rinse off with lukewarm water to support perfect complexion.

The way I see it:

I bought this product totally out of curiosity. I never really managed to pick the Garnier 3-in-1 on the similar lines & hence was impulsive to pick this one.

As you can see in the swatch below,the product is a thick bluish-white cream with tiny blue beads.

The fragrance is mild & characterisitic to Nivea. But I did feel a mild pungent smell when using this product alone as a face wash.

Let’s see how well it fared in each of its 5 claims –

1. Face Wash

It does not lather at all when it comes in contact with water.

I just rub this against my wet palms & apply over moist face and neck. It does not remove any makeup what so ever.

I really don’t think it is any great as a face wash – I really didn’t like it using this way & was not convinced at all after use.

2. Scrub

The blue beads present in the product are very mild – hence I like them on the skin.

As a scrub, this product might be suitable for sensitive skinned too, the beads being mild & synthetic.

I usually mix this product with another face wash/foaming cleanser for usage.

3. Face Pack

Being creamy, this product is easy to spread on the skin.

It dries in about 5-7 minutes as well & gives some brightening effect.

Nothing great though & the brightening effect is very short lived only for about a hour or more.

4. Oil Remover

I cannot comment on this part, since I got normal-dry skin.

5. Spot Reducer

Bullsh*t!! (sorry)… I don’t have any spots on my face but for one small scar. No effect on it at all.

Overall, its one dud of a product atleast for me, or if I am allowed to speak for the normal-dry skinned beauties too.

Oily skinned people can try this small tube to see, if it helps in oil control or not.

This product is only good as a mild scrub & quick-fix face pack – rest of the claims are too tall according to me.

I am mixing a little of this on alternate days with my other face wash, so that I can get rid of this soon.

The ‘Yay’ factors:

  • Good as a mild scrub
  • Mild fragrance
  • Smaller tube available
  • Brightens when used as a pack
The ‘Nay’ factors:
  • Smells a little pungent sometimes
  • Does not leave a squeaky clean feel when used a face wash
  • Brightening from the face pack routine is short-lived
  • Spot reducing is just for the prints
  • Alcohol content
HnB rating: 2/5
Repurchase? – Never!
Recommend? – Oily skinned ones can give a try, atleast in the summers. Normal-dry skinned ones like me, please stay away & put your 100 bucks on a frappe!

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