Design Pulse from Matrix – Launched in India!

Press Release on Matrix Festive Hair Styling range

Get on the Pulse of style with the latest innovation by MATRIX this festive and party season 
~ Flaunt the best hair styles of the season with the latest innovation by MATRIX~
You hairstyle change adds a lot to your look and this festive
season to help you look your best, Matrix offers the New Design Movement. MATRIX, the fastest growing
professional brand from the L’Oreal Professional Product division, has launched
Design Pulse, the new styling range to up your oomph factor with long lasting
hairstyles with minimal effort this season.
It is a product range that pairs
hi-adrenaline hair styles with hi-performance products to stir things up.
Now you style your hair by pulling on the latest hairstyles
while you use this latest innovation in hair styling. Whether it is a party, a
wedding or even your favourite festival, your hair is now guaranteed to make
you look stunning with Matrix Design Pulse.
With six different products under the
range, there is something in store for all types of hair.
When the right mix
comes together, all style breaks loose!
 
The following range
includes a mix of in-salon and retail products:
 1. Rock N’ Hold – Maximum
Hold Gel (Retail Product) – Rs.425 for 150ml
Product Benefit:
· Structured Look
· Long Lasting
· No residue or flaking
· Brushes or washes out easily
Hold:
Very strong (maximum)
Hair Type:
Short hair – Unisex Product
Application:
Work through the hair with hands for all over hold, or with fingers to define locks

 

2. Beach Clay – Strong
Destructing Mud (Retail Product) – Rs.425 for 50ml
Product Benefit:
· Windswept texture
·  Piecy definition, with a cool matte, beach
finish
·  Innovative creamy clay texture spreads easily
·  Reworkable, long lasting hold
·  Tropical Coconut fragrance
Hold Level:
Strong
Hair Type:
All hair type – Fine, Med, Coarse – Unisex
Product
 
Application:

Rub through fingers and
work through dry hair for a Matte finish, or towel dried hair for a semi-matte
result.

 
3. Iron in – Thermal
Styling Mist (Retail Product) – Rs.500 for 250ml
Product Benefit:
· Protects hair from heat styling up to 204
degrees Celsius
· Light Shine finish
· Lightweight, lasting hold
Hold Level:
Light
Hair Type:
All hair type
Application:
Apply to hair and heat style for
frizz-fighting and a smooth, shiny finish
 4. Thermo Glide – Express
Blowout crème (Retail Product) – Rs.425 for 150ml
Product Benefit:
· Quickens drying time
· Leaves a silky smooth finish.
· Helps protect from high temperature heat
styling tools
· Fresh Floral fragrance
Hold Level:
Light
Hair Type:
All hair types – Fine, Medium, Coarse – Unisex
Product
Application:
Apply to clean, damp hair before using blow
dryer or flat/curling iron
 5. Hard Lock – Extra
Strong Hold Hairspray (In Salon) – Rs.550 for 400ml
Product Benefit:
· Fine mist, translucent liquid
· Provides extra strong hold
· Dries in a flash so your style stays in place
Hold Level:
Very strong
Hair Type:
All hair types – Fine, Med, Coarse –
Unisex
Product
 
Application:
Apply as a finishing spray to dry hair. Spray
at the roots to boost volume and lift
 6. Go Big – Extra Strong
Hold Mousse (In Salon) – Rs.450 for 250ml
Product Benefit:
· Creates lasting volume, body & shine
· Added hold
· Not stiff or sticky
Hold Level:
Very Strong
Hair Type:
All hair types & lengths – Fine, Med,
Coarse – Unisex Product
Application:
Apply to clean, towel-dried hair. Hold can upside-down and dispense into palms of hands. Work through hair and style with comb or fingers

 

Packaging:
The bold packaging is fun, daring and contemporary
wherein the gothic treatment of
the “D” logo gives it its unisex, edgy appeal.
The entire range being innovative,youthful
and modern is perfect for today’s trend conscious generation.
About MATRIX
 
Matrix, part of L’Oreal’s Professional Products Division, is the
No. 1 professional hair color and haircare company in the US reaching out to
over 265,000 salons across the globe. Matrix was founded in 1980 by Arnie
Miller, an American hairdresser, with a vision to revolutionalize the salon
industry and empower the hairdresser to Dream, Dare and Succeed.
In India Matrix is the most widely distributed professional hair
brand – partnering over 21000 salons and education over 45000 hairdressers. It
offers an extensive portfolio of innovative, high quality products to cover
every salon need across all categories – haircare, haircolor, styling and
texture. All formulae feature advanced smart technology to deliver expert
professional results and simplified solutions.
The Matrix product portfolio in India includes Socolor.beauty
and Wonder.Brown haircolor ranges. These wide ranges of hair color include
special hi-lift shades for naturally dark Indian hair.
The Biolage hair care
range offers professional, in-salon hair treatments as well as home-use
products. All Biolage products are developed with natural ingredients and the
latest technology. Opti.Straight and Opti.Smooth hair straightening ranges
provide two services – a quick, accessible straightening and a premium, luxury
re-bonding service. Matrix also has a smart range of styling products Vavoom.
The Matrix Range of products is distributed exclusively through
Matrix Salons across India.
HnB

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