Lancome Unveils 24H Artliner


Long wear and
intense colours for a bold effect

Artliner, the iconic eyeliner by Lancôme, celebrates
its 20th anniversary! Lancôme honours this event with a new,
colourful line that takes intensity to a new level: Artliner 24H.
 A new
chapter in the Artliner legend
As chic
& playful as the original range but
now with extremely long-lasting 24-hour wear, Artliner 24H dresses up eyes in
intensely metallic colours.
A new formula with the “Flex Polymer” complex is
the secret behind the exceptional wear of this high-tech make-up, which offers
a shiny effect and ultra-saturated colour ensured by its high concentration of
Waterproof and smudge-proof, the make-up result stays impeccable at
all times and in all circumstances for eyes that look striking all day long.
Its legendary applicator, which traces a dense and incredibly precise line,
makes application easy and enhances eyes in a single step for an almost
professional result.
 Colour by
adapt to every woman’s style, Artliner 24H comes in ten new bright, metallic
and very pop shades for graphic make-up with guaranteed glamour: a wealth of
vibrant colours for an intense and bold effect – and eyes that are more
captivating than ever!
24H adapts perfectly to the eye looks designed by Lancôme,
the essential allies of Hypnôse mascaras and palettes.
The shades Argent, Turquoise and Améthyste frame “doll eyes” twinkling with freshness, while Chrome, Saphir, Or and Cuivre create the chic and elegant “Star” look. Finally, the
“Drama” make-up look is accentuated with Diamant Noir, Emeraude
and Jade for deep and intense eyes.


24H invites you to turn the spotlight on your eyes and indulge in colour with
the utmost simplicity.
A new example of the “make-up made easy” philosophy so
dear to Lancôme. Like Hypnôse Palettes, the range also benefits from the quick
and super-instructive decoding lessons offered by the new Lancôme tutorials (to
discover on YouTube).
They give all women, even the least experienced, the tips
and tricks of a professional make-up, while leaving them free to explore, amaze
and wow.
Free and cheerful femininity that is so very Lancôme, for whom
happiness is the most attractive beauty.

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